Mooks

Mooks was founded in Melbourne, Australia in 1991 by pro-skater and entrepreneur Peter Hill and graphic design guru Richard Allan. Peter saw a gap in the market for a new kind of youth focused clothing brand which was not built on Surf or Skate as a foundation, allowing for the unique and innovative Mooks t shirts to become very popular.

Viking Bulb Tee RRP: $59.95 Sale Price: $49.95 Includes GST	Spray Tee RRP: $49.95 Sale Price: $39.95 Includes GST	Chrome Tee RRP: $49.95 Sale Price: $39.95 Includes GST
Trademark Tee RRP: $49.95 Sale Price: $39.95 Includes GST	Chromed Tank RRP: $39.95 Sale Price: $24.95 Includes GST	Garage Baseball cap RRP: $29.95 Sale Price: $19.95 Includes GST
MCC Crew RRP: $99.95 Sale Price: $74.95 Includes GST	Wilson Baseball Cap RRP: $29.95 Sale Price: $14.95 Includes GST	Macarthur Slim Shirt RRP: $89.95 Sale Price: $54.95 Includes GST
Duval Knit Crew RRP: $89.95 Sale Price: $54.95 Includes GST	3MM Stripe Hoody (Black) RRP: $79.95 Sale Price: $59.95 Includes GST	3MM Stripe Hoody RRP: $79.95 Sale Price: $59.95 Includes GST
Occult Bulb Tee RRP: $49.95 Sale Price: $24.95 Includes GST	Nebula Tee RRP: $59.95 Sale Price: $39.95 Includes GST	Buffalo tee RRP: $59.95 Sale Price: $29.95 Includes GST
Foxtrot Sunglasses (orange) RRP: $119.95 Our Price: $29.95 Includes GST	Delta Sunglasses (Cascade) RRP: $99.95 Our Price: $29.95 Includes GST	Delta Sunglasses (Smoked) RRP: $99.95 Our Price: $29.95 Includes GST
Charlie Sunglasses (white) RRP: $99.95 Our Price: $19.95 Includes GST	Charlie Sunglasses (Everton Blue) RRP: $99.95 Our Price: $19.95 Includes GST	Charlie Sunglasses (red) RRP: $99.95 Our Price: $19.95 Includes GST
Frontiers Sunglasses (Black) RRP: $99.95 Our Price: $29.95 Includes GST	Hacienda Clear / Grey RRP: $129.95 Our Price: $29.95 Includes GST	Hacienda Clear / Blue RRP: $129.95 Our Price: $29.95 Includes GST
Vintage Tee RRP: $59.95 Sale Price: $29.95 Includes GST	Been a Son Tee RRP: $59.95 Sale Price: $24.95 Includes GST	Naughty V Neck Tee RRP: $49.95 Sale Price: $24.95 Includes GST
Shades Tee RRP: $59.95 Sale Price: $29.95 Includes GST	Bleached Titan Tee RRP: $59.95 Sale Price: $19.95 Includes GST	Six Tape Tee RRP: $49.95 Sale Price: $19.95 Includes GST
Slab Tee RRP: $49.95 Sale Price: $19.95 Includes GST	Immortal Tee RRP: $54.95 Sale Price: $19.95 Includes GST	Mooks Corp Ankle Socks Our Price: $19.95 Includes GST
GOD KILLED THE QUEEN TEE RRP: $59.95 Sale Price: $19.95 Includes GST

Richard provided the creative power behind the graphic design and product direction for Mooks t shirts, and Mooks tees quickly developed a loyal fan base in Australia.

Brand History

By 2001 Mooks tees and accessories were being distributed in 15 countries with retail stores in London, Los Angeles,Tokyo, Auckland, Sydney and Melbourne. The term or name MOOKS comes from the tough Martin Scorsese movie ‘Mean Streets’ where it is used to describe a ‘wise guy’ or ‘hustler’. The unique horned lightbulb and trident logo that appears on some Mooks t shirts stands for creativity and originality. The lightbulb represents clever ideas, the horns signify irreverence and not taking life too seriously and the trident is about being ambitious and strong.

The logo has not changed since 1991 and remains just as iconic as it was then. These elements combine to give Mooks its identity and drive to be different and relevant to a new generation of global consumer. In 2006 Mooks was acquired by Brand Collective who have been investing heavily in order to take the brand to new heights.