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Mooks

Mooks was founded in Melbourne, Australia in 1991 by pro-skater and entrepreneur Peter Hill and graphic design guru Richard Allan. Peter saw a gap in the market for a new kind of youth focused clothing brand which was not built on Surf or Skate as a foundation.

College Rock Tee Our Price: $54.95 Includes GST	Warhols Bulb Tee Our Price: $54.95 Includes GST	Secret Tee Our Price: $54.95 Includes GST
Mooks Ankle Socks Our Price: $19.95 Includes GST	Heavy Trash T- Shirt RRP: $69.95 Sale Price: $30.00 Includes GST	Record melt Tee RRP: $49.95 Sale Price: $30.00 Includes GST
MAI SHIRT RRP: $89.95 Sale Price: $55.00 Includes GST	SORBONNE SHIRT RRP: $89.95 Sale Price: $55.00 Includes GST	UK Bulb T-Shirt RRP: $49.95 Sale Price: $35.00 Includes GST
Not 3D T-Shirt RRP: $49.95 Sale Price: $35.00 Includes GST	GOD KILLED THE QUEEN TEE RRP: $59.95 Sale Price: $30.00 Includes GST	BOURGOIS CULTURE TEE RRP: $59.95 Sale Price: $30.00 Includes GST
MARSEILLE V - NECK TEE RRP: $59.95 Sale Price: $30.00 Includes GST	808 STATE RRP: $59.95 Sale Price: $30.00 Includes GST	CORP II RRP: $49.95 Sale Price: $30.00 Includes GST
FRONTIERS RRP: $59.99 Sale Price: $30.00 Includes GST

Richard provided the creative power behind the graphic design and product direction which quickly developed a loyal fan base in Australia.
Brand History
By 2001 Mooks was being distributed in 15 countries with retail stores in London, Los Angeles,Tokyo, Auckland, Sydney and Melbourne. The term or name MOOKS comes from the tough Martin Scorsese movie ‘Mean Streets’ where it is used to describe a ‘wise guy’ or ‘hustler’. The unique horned lightbulb and trident logo stands for creativity and originality. The lightbulb represents clever ideas, the horns signify irreverence and not taking life too seriously and the trident is about being ambitious and strong. The logo has not changed since 1991 and remains just as iconic as
it was then. These elements combine to give Mooks its identity and drive to be different and relevant to a new generation of global consumer. In 2006 Mooks was acquired by Brand Collective who have been investing heavily in order to take the brand to new heights.