Design Against Culture

At the end of 2008, as the world financial markets spiraled down the drain, two Sydney rag traders found themselves out of work and contemplating what to do. For years Liam Farrow and Mark Howes had worked for major global fashion lifestyle brands, Liam as a designer and Mark in operations. All the while though they had in the back of their minds that the youth fashion industry was not adapting to the modern world.

With their opinion that many brands in the fashion streetwear and surfwear industry had lost their way, they felt their was a need for low key refined garments that were not priced for high fashion. Clever affordable fashion.

Fast forward a year later and from that simple thinking D.A.C. (Design Against Culture) was born. With now over 75 stores around Australia stocking Design Against Culture t shirts and other Design Against Culture fashion items they continue to provide clever refined design that is achievable.

Leaning Tower T Shirt RRP: $49.95 Sale Price: $34.95 Includes GST	Headdress T Shirt RRP: $49.95 Sale Price: $34.95 Includes GST	Anchor Singlet (Navy) RRP: $39.95 Sale Price: $19.95 Includes GST
Anchor Singlet RRP: $39.95 Sale Price: $19.95 Includes GST	Basic 2 Pocket T Shirt (Navy) RRP: $39.95 Sale Price: $29.95 Includes GST	Paisley Boardy RRP: $69.95 Sale Price: $49.95 Includes GST
Fader Stripe Boardy RRP: $69.95 Sale Price: $39.95 Includes GST	Canal 2 Boardy RRP: $59.95 Sale Price: $29.95 Includes GST	Light Short (Navy) RRP: $59.95 Sale Price: $39.95 Includes GST
Light Short RRP: $59.95 Sale Price: $39.95 Includes GST	Trekker Shorts (Navy) RRP: $69.95 Sale Price: $29.95 Includes GST	Trekker Shorts RRP: $69.95 Sale Price: $39.95 Includes GST
Basic V Neck T-Shirt (Grey marle) RRP: $39.95 Sale Price: $19.95 Includes GST	Basic V Neck T-Shirt RRP: $39.95 Sale Price: $29.95 Includes GST	Basic Scoop Tee (Grey marle) RRP: $39.95 Sale Price: $19.95 Includes GST
Basic Scoop Tee RRP: $39.95 Sale Price: $24.95 Includes GST	Stripe Scoop Tee RRP: $39.95 Sale Price: $29.95 Includes GST	Basic 2 Pocket T- Shirt (Grey marle) RRP: $39.95 Sale Price: $24.95 Includes GST
Basic 2 Pocket T- Shirt RRP: $39.95 Sale Price: $29.95 Includes GST	Folded Check Shirt (Grey) RRP: $69.95 Sale Price: $29.95 Includes GST	Folded Check Shirt RRP: $69.95 Sale Price: $29.95 Includes GST
Basic Zip Hood (Burgundy) RRP: $69.95 Sale Price: $39.95 Includes GST	DISCOVERED (Grey) RRP: $49.95 Sale Price: $19.95 Includes GST	Basic Pocket Singlet (Black) RRP: $29.95 Sale Price: $14.95 Includes GST
Basic Pocket Singlet RRP: $29.95 Sale Price: $14.95 Includes GST	BASIC ZIP HOOD RRP: $69.95 Sale Price: $39.95 Includes GST	DISCOVERED RRP: $49.95 Sale Price: $19.95 Includes GST
BUFFALO BONES RRP: $49.95 Sale Price: $19.95 Includes GST	New Street Short RRP: $59.95 Sale Price: $29.95 Includes GST	Every Day Short RRP: $59.95 Sale Price: $29.95 Includes GST
Tropis Boardy RRP: $69.95 Sale Price: $39.95 Includes GST	Tokyo Wave Boardy RRP: $69.95 Sale Price: $39.95 Includes GST	Luxe Stripe Boardy (Black) RRP: $59.95 Sale Price: $29.95 Includes GST
Luxe Stripe Boardy (Blue) RRP: $59.95 Sale Price: $29.95 Includes GST	Base Boardy RRP: $49.95 Sale Price: $24.95 Includes GST