OBEY.

The OBEY campaign can be explained as an experiment in Phenomenology. The first aim is to reawaken a sense of wonder about one’s environment.
The OBEY campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings.

Snake Anchor Tee RRP: $59.95 Sale Price: $49.95 Includes GST	Star Crown Tee RRP: $49.95 Sale Price: $37.95 Includes GST	Icon Face Std Issue (Grey) RRP: $49.95 Sale Price: $37.95 Includes GST
Icon Face Std Issue (black) RRP: $49.95 Sale Price: $37.95 Includes GST	OBEY Icon face Tee RRP: $39.99 Sale Price: $32.95 Includes GST	OBEY Bar Logo (Black) RRP: $39.99 Sale Price: $32.95 Includes GST
OBEY Bar Logo RRP: $39.99 Sale Price: $32.95 Includes GST

Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with OBEY PROPAGANDA provoke thought and possible frustration, never the less revitalising the viewers perception and attention to detail.
To catalyse a thoughtful dialogue deconstructing the process of image absorption is the ultimate goal. All in the name of fun and observation.
The medium is the message woth OBEY tees.

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OBEY.

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